Ever wondered why your social media posts suddenly get fewer likes or reach? You didn’t change your content—but your numbers dropped. Chances are, it’s not you—it’s the algorithm.
Social media platforms like Instagram, TikTok, and Facebook frequently update their algorithms—often without announcing it. These updates can affect how your content is distributed, who sees it, and when it appears on feeds.
Recent trends show a push toward video content, saves, shares, and comments over likes. Static images and traditional posts are getting deprioritized unless they drive engagement. Also, platforms are rewarding content that keeps users on-platform—so linking to external sites might hurt reach.
Shadowbanning—where your account or posts become less visible—is also a growing issue. It can happen due to using banned hashtags, spammy behavior, or even sudden follower spikes.
So how do you adapt?
- Diversify formats: Mix Reels, Stories, Carousels, and Lives.
- Encourage engagement: Ask questions, use polls, start conversations.
- Watch insights: Track what performs best and post more of that.
- Stay updated: Follow platform blogs and creator updates.
You don’t control the algorithm—but you can learn to work with it. Understanding how it behaves gives you an edge over those still playing by old rules.
